Aesthetic Marketing and Practice Management Consulting℠
13
Oct

CoolSculpting: Recent Breakthroughs

Aspen, Colo. – At the most recent edition of The Cosmetic Bootcamp (CBC), attendees learned about technological advances that have increased patient comfort and the versatility of CoolSculpting. In clinical trials, said Vic Narurkar, M.D., the latest CoolSculpting applicator, the CoolMini, resulted in safe submental treatments, appreciable fat reductions and very high patient satisfaction. “The...
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11
Oct

CoolSculpting Versatility

Aspen, Colo. – At the summer Cosmetic Bootcamp (CBC), Vic Narurkar, M.D., outlined the technological advances and solid research that have made CoolSculpting one of his go-to devices. Dr. Narurkar said that CoolSculpting’s technological breakthrough and variety of indications make it unique among devices FDA-cleared for noninvasive fat reduction. “Long-term data show that it creates...
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5
Oct

Performance Reviews: Wrapping It Up

Aspen, Colo. – Successful employee reviews should close with action plans for the employee and supervisor, said Ron Hartley, at the summer Cosmetic Bootcamp (CBC). He is Business Relationship Manager with Solutionreach. After discussing key questions about the employee’s strengths and areas for improvement, he suggested the following: Sum up the review with an action...
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26
Sep

Performance Reviews: Key Questions

Aspen, Colo. – At the most recent Cosmetic Bootcamp (CBC), Ron Hartley, Business Relationship Manager with Solutionreach, suggested a structure of 6 key questions to discuss in employee reviews. Here are the first 3: What’s one thing you’re most proud of that you’ve done at work recently? “This gets employees thinking about positives, and their...
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20
Sep

Performance Reviews: Step 1

Aspen, Colo. – At the most recent edition of The Cosmetic Bootcamp (CBC), attendees learned that effective performance reviews begin on a positive note. When performing reviews, said Ron Hartley, Business Relationship Manager with Solutionreach, start by finding a comfortable place to sit with your employee. “It might be your office, but sometimes that desk...
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15
Sep

Reviewing Employee Reviews

Aspen, Colo. – At the summer edition of The Cosmetic Bootcamp (CBC), Ron Hartley, Business Relationship Manager with Solutionreach, shared tips for improving employee reviews. Annual reviews can be awkward and intimidating.  In medicine and other fields, he said, people hate giving or receiving annual reviews because they’ve never been taught how to do them...
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30
Aug

Imaging Impact

Aspen, Colo. – In marketing aesthetic products and services, an image can be worth 1000 words, said an expert at the recent Cosmetic Bootcamp (CBC). Vic Narurkar, M.D., said, “We often get comfortable in our practice. I have been guilty of this, because I dispense cosmeceuticals, but I’m not a product pusher. I hate that...
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25
Aug

“Come to Jesus” Moment

Aspen, Colo. – At the most recent Cosmetic Bootcamp (CBC), experts discussed the importance of imaging technologies as potential marketing tools. Mary P. Lupo, M.D., said that one of her most valuable tools in marketing laser treatments and skincare is her Canfield VISIA. “I call it my ‘come to Jesus’ moment. Because when you tell...
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