Aesthetic Marketing and Practice Management Consulting℠
4
Nov

Philadelphia CBC University: November 15

The Philadelphia Cosmetic Bootcamp University (CBCU) being held on November 15 at Le Meridien will introduce discussion on lasers for facial or body rejuvenation, says course director Anthony V. Benedetto, D.O., F.A.C.P. He is a Philadelphia-based dermatologist in private practice and clinical professor of dermatology at the University of Pennsylvania Perelman School of Medicine. The...
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15
Oct

New York CBC University Just around the Corner

This year’s New York Cosmetic Boot Camp University (CBCU) will be held this Saturday, October 18 at the Omni Berkshire Hotel. Jeanine Downie, M.D., says, “My goal for directing this year’s Cosmetic Boot Camp University in New York is to discuss new and innovative techniques and technologies that will keep attendees up-to-date. I want to...
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9
Oct

This Saturday – CBC University in Baltimore

The Cosmetic Bootcamp University (CBCU) being held in Baltimore on Saturday, October 11, will deliver a broad slate of aesthetic medical education for 40 residents and fellows in core programs (dermatology, plastic surgery, otolaryngology, and ophthalmology). Course Director Rebecca Kazin, M.D., has ensured that attendees learn from different core specialties, including dermatology, facial plastic surgery,...
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8
Oct

Working with the Media: Staying in the Story

Once you’ve landed an interview with a reporter, said trend journalist and author Alix Strauss at The Cosmetic Bootcamp in Aspen, “It’s not only what you say, it’s how you say it” that determines whether your quote makes the final cut. Journalists are extremely conscious of word counts, she said. “We sometimes only have 100...
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3
Oct

Internal Marketing: Pull, Don’t Push

“In my practice,” said Kenneth Beer, M.D., at The Cosmetic Bootcamp (CBC) in Aspen, “we have a smaller population to work with. So we do general dermatology, skin cancer, and aesthetics. For internal marketing, we’ve created a series of power points and streaming video. So in each exam room, there are educational material and marketing...
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20
Sep

Picking a Publicist

At The Cosmetic Bootcamp (CBC) in Aspen, author and trend journalist Alix Strauss said, “A publicist’s job is to make your job a little easier and get your brand or name out there, whether it’s for TV, magazines, newspapers, or social media.” She offered the following tips regarding picking a publicist. First, ask yourself: Do...
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13
Sep

Internal Marketing: Don’t Be Shy

Failing to capitalize on internal marketing opportunities can be costly, said experts at the recent Cosmetic Bootcamp (CBC) in Aspen. “Those of us who are fairly ethical doctors often don’t promote things that we do; it’s very different than, say, a medispa or non-core provider, where the bottom line is the bottom line. And you...
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31
Jul

Customer Service Lessons from The Breakers Resort

At the recent Cosmetic Bootcamp (CBC) in Aspen, Atesh Chandra, MBA, shared customer-service lessons from The Breakers in Palm Beach, Florida. He is the 540-room resort’s VP of administration. Define service standards with a customer-centric view. Whether you run a resort or medical practice, Mr. Chandra said, “We think of a series of steps that...
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18
Jul

Aesthetic Patients Require Pampering

“One of the biggest challenges we face – and work on all the time – is customer service,” said Roy Geronemus, M.D., at Cosmetic Bootcamp. He is Director of the Laser & Skin Surgery Center of New York and Clinical Professor of Dermatology at New York University Medical Center. “If you’re providing all these terrific...
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20
Jun

Employee Embezzlement 101

Theft by staff members is generally a crime of opportunity, said Montclair, New Jersey-based dermatologist Jeanine Downie, M.D. As such, she said, preventing it requires identifying the high-risk areas in your practice and auditing for violations 2 or 3 times yearly. Additionally, “If you don’t have security cameras at your front desk, make employees think...
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