Strengthen the Core℠
Aesthetic Marketing and Practice Management Consulting℠
8
Oct

Working with the Media: Staying in the Story

Once you’ve landed an interview with a reporter, said trend journalist and author Alix Strauss at The Cosmetic Bootcamp in Aspen, “It’s not only what you say, it’s how you say it” that determines whether your quote makes the final cut. Journalists are extremely conscious of word counts, she said. “We sometimes only have 100...
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3
Oct

Internal Marketing: Pull, Don’t Push

“In my practice,” said Kenneth Beer, M.D., at The Cosmetic Bootcamp (CBC) in Aspen, “we have a smaller population to work with. So we do general dermatology, skin cancer, and aesthetics. For internal marketing, we’ve created a series of power points and streaming video. So in each exam room, there are educational material and marketing...
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20
Sep

Picking a Publicist

At The Cosmetic Bootcamp (CBC) in Aspen, author and trend journalist Alix Strauss said, “A publicist’s job is to make your job a little easier and get your brand or name out there, whether it’s for TV, magazines, newspapers, or social media.” She offered the following tips regarding picking a publicist. First, ask yourself: Do...
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13
Sep

Internal Marketing: Don’t Be Shy

Failing to capitalize on internal marketing opportunities can be costly, said experts at the recent Cosmetic Bootcamp (CBC) in Aspen. “Those of us who are fairly ethical doctors often don’t promote things that we do; it’s very different than, say, a medispa or non-core provider, where the bottom line is the bottom line. And you...
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31
Jul

Customer Service Lessons from The Breakers Resort

At the recent Cosmetic Bootcamp (CBC) in Aspen, Atesh Chandra, MBA, shared customer-service lessons from The Breakers in Palm Beach, Florida. He is the 540-room resort’s VP of administration. Define service standards with a customer-centric view. Whether you run a resort or medical practice, Mr. Chandra said, “We think of a series of steps that...
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18
Jul

Aesthetic Patients Require Pampering

“One of the biggest challenges we face – and work on all the time – is customer service,” said Roy Geronemus, M.D., at Cosmetic Bootcamp. He is Director of the Laser & Skin Surgery Center of New York and Clinical Professor of Dermatology at New York University Medical Center. “If you’re providing all these terrific...
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20
Jun

Employee Embezzlement 101

Theft by staff members is generally a crime of opportunity, said Montclair, New Jersey-based dermatologist Jeanine Downie, M.D. As such, she said, preventing it requires identifying the high-risk areas in your practice and auditing for violations 2 or 3 times yearly. Additionally, “If you don’t have security cameras at your front desk, make employees think...
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17
Jun

Firing a Patient: Be Respectful, Professional

Dismissing a patient requires a professionalism and perhaps a twist on the refrain “It’s not you, it’s me,” said Jeanine Downie, M.D., a Montclair, New Jersey-based dermatologist. Hurting the patient’s feelings will only make a difficult situation worse, she told the CBC audience on Saturday. Some patients with unrealistic expectations seem to think she is...
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2
Jun

Anthony V. Benedetto, D.O. – Keeping Philadelphia CBC University Fresh

To broaden the scope of the Philadelphia Cosmetic Bootcamp University (CBCU) on November 15, “We are hoping to introduce some discussion on lasers that can be used for facial or body rejuvenation,” says course director Anthony V. Benedetto, D.O., F.A.C.P. He is a Philadelphia-based dermatologist in private practice and clinical professor of dermatology at the...
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28
May

Rebecca Kazin, M.D., FAAD, to Direct Baltimore CBC University

For the Cosmetic Bootcamp University (CBCU) being held in Baltimore on Saturday, October 11, director Rebecca Kazin, M.D., FAAD, is working to present a broad selection of topics in aesthetic medical education. “I am working to ensure that attendees hear from different core specialties, including dermatology, facial plastic surgery, general plastic surgery, and oculoplastic surgery....
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