Las Vegas – At the fall edition of The Cosmetic Bootcamp (CBC), attendees learned about the urgency of offering high-quality cosmeceuticals.
Cosmeceuticals have grown so popular, said Englewood, Colorado-based plastic surgeon Gregory A. Buford, M.D., that if patients aren’t buying them from your practice, “They’re buying from someone else. They’re buying from cosmetic counters and soccer moms,” who have nowhere near the aesthetic and medical background that core specialists such as dermatologists, plastic surgeons, otolaryngologists and ophthalmologists have. And products sold in retail settings often have no science behind them, he said.
And whatever products you recommend, “You need to educate your patients. They come in hungry for information. They want to be proactive – especially millennials. They come in saying, ‘I don’t want to look like my mom. I don’t want to look like my dad.'” They’re not waiting until age-related changes occur.
It’s up to core aesthetic providers to show them how to forestall aging signs and symptoms. “Be an educational resource for your patients. They’re coming in for you to be the expert. That’s an opportunity for you to create a long-term game plan.”
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