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25
May

Cosmeceuticals: Making the Switch

Las Vegas – At the fall Cosmetic Bootcamp (CBC), Ava Shamban, M.D., explained a gentle way to pry patients away from ineffective skincare products.

“If people are coming in with skincare products that they bought online or at the drugstore, they will say, ‘Well, it’s pretty good, and I’ve spent X dollars on it.'”

Then Dr. Shamban points out that the product’s active ingredient is among the last items on the label. “It’s like the manufacturer just waved that ingredient over the bottle and put it in a fancy box.”

When a patient has purchased a product that Dr. Shamban doesn’t believe is useful, she realizes that they’re reluctant to throw it away. “So I say, ‘just use it on your arms or legs or somewhere.’ It’s a nice way to switch them over to a skincare program that provides real results and benefits.” Dr. Shamban is a Beverly Hills-based dermatologist.

For additional details or to register for future CBC events, please contact:

www.cosmeticbootcamp.com

Jane Fox

CBC/Meeting Designs, LLC

jfox@mdmeetingdesigns.com

Phone: 877-809-7525

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