Las Vegas – At the most recent edition of The Cosmetic Bootcamp (CBC), Kenneth Beer, M.D., told attendees that properly dispensing cosmeceuticals encourages patients to stick with your practice long-term.
He shared an anecdote involving a VIP patient who called his personal cell number in a panic because she had run out of his office-dispensed moisturizer. “She said, ‘I need the stuff. I will pay you hundreds of dollars for one bottle.’ And I said, ‘I’ll give it to you for free. I’ll be back in my office tomorrow.’ She’ll come in and get tons of injections. She’s been a patient for years, and the skincare creates a stickiness if you do it well that really can serve your practice.”
Whether one dispenses private-label products or those formulated by leaders in the field, “You’re providing patients with a service and some knowledge, and you’re probably going to save them money.”
Dr. Beer is a CBC cofounder, an associate clinical professor of dermatology at the University of Miami Miller School of Medicine, a consulting associate with Duke University and a clinical associate in dermatology, University of Pennsylvania Perelman School of Medicine.
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