Jason Riis teaches, consults, and conducts research related to consumer behavior and health. He is on the faculty in the Marketing Department at the Wharton School, University of Pennsylvania. His research examines how consumers make decision and develop habits around products that affect their health, appearance, and performance. He is particularly interested in understanding the many psychological barriers that prevent consumers from achieving optimal outcomes (including limitations of foresight, ambition, independence, and self-control).
Professor Riis has published in leading marketing and health journals including Journal of Consumer Research, Journal of Marketing Research, Management Science, American Journal of Preventive Medicine, American Journal of Public Health, and Health Affairs.
At Wharton, he teaches courses on marketing and consumer behavior. He has consulted extensively for both large companies and for start-ups in a variety of health and lifestyle industries.