Aesthetic Marketing and Practice Management Consulting℠

Katie Rodan, MD

Co-Founder Rodan+Fields

Katie Rodan, MD

Co-Founder Rodan+Fields

Biography

Dr. Katie Rodan’s professional mission is “changing skin and changing lives” through her dermatology practice and the products that she creates to help people treat their common skin concerns.

Dr. Rodan received her undergraduate degree with high honors in history from the University of Virginia and her medical degree from the University of Southern California School of Medicine. She completed her internship at Los Angeles County Hospital and her residency in dermatology at Stanford University School of Medicine, where she was appointed Chief Resident. She also served as a fellow in Dermatology-Cutaneous Biology at Stanford from 1983-84. Dr. Rodan is an Adjunct Clinical Assistant Professor of Dermatology at Stanford University School of Medicine, her alma mater, where she has been teaching medical students and dermatology residents for over 25 years. She is also a fellow of the American Academy of Dermatology and a past member of the Board of Directors for the American Society of Cosmetic Dermatology and Aesthetic Surgery.

A board-certified dermatologist since 1987, Dr. Rodan established a private practice in Oakland, California to address cosmetic and aging concerns using state of the art lasers and injectable fillers.  Today, Dr. Rodan is active in her practice and regularly sees patients.

With Dr. Kathy Fields, Dr. Rodan created Proactiv® Solution, a medicated acne treatment and prevention system. The doctors partnered with Guthy-Renker LLC, launching Proactiv in 1995 on infomercials. In 2004, they received the prestigious Cosmetic Executive Women’s Association Award for “changing the direction of the skin care industry with Proactiv.” In 2016, the doctors and Guthy-Renker sold Proactiv to the Nestle Skin Health

In 2003, the doctors founded Rodan + Fields, a regimen based skincare designed to treat common skincare concerns, such as, sun damage, aging skin, acne and sensitivity. In 2004, they sold their company to Estee Lauder Corp., distributing their products in department stores nationwide. In 2007, after witnessing the decline of traditional retail and the rise of social media, they bought back and re-launched Rodan + Fields with a consumer connected commerce model designed to directly reach consumers where they live and shop via mobile and social networks.

Since 2007, Rodan + Fields has flourished, and recently was named the #1 skincare brand in the US as tracked by Euromonitor International LTD(.  Today, over 200,000 Independent Consultants have helped share the brand’s benefits with more than a million customers.

Drs. Rodan and Fields are authors of two books “UNBLEMISHED,” a self-help manual for treating and caring for acne prone skin and the national bestseller “Write Your Skin a Prescription for Change” a go-to guide for achieving healthy and youthful skin. Dr. Rodan contributed a chapter titled “How to Zap a Zit” in the book, “The Experts Guide to Doing Things Faster.”  She is also the co-author of articles in peer reviewed publications, including, The Archives of Dermatology, The Journal of Investigative Dermatology, and The Journal of Cosmetic Dermatology.

Dr. Rodan shares her knowledge and experience as a dermatologist and an entrepreneur with public and medical colleagues through speaking engagements at national medical meetings, universities, corporations and women’s organizations. She is a frequently quoted expert in top beauty and news outlets and has been a featured guest on local and national television programs.